by Rich Moreland, September 2019
All photos are courtesy of FinishesTheJob.com
In order, the performers are: Emma Hix, Allie Addison, Casey Calvert, Riley Reid, and Madelyn Monroe.
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Gun for Hire
Any fan attending the AVN trade show will tell you that today’s adult industry is a collection of innovative delivery platforms. From cam girls to sex toys, the internet drives porn these days.
Billy Watson, famed director for the online IR powerhouse DogFart (DF), is now making his individual mark in adult’s competitive cyberspace market. To be sure, he has the credentials, receiving a Best Director for Web Channel/Site nomination at this past year’s AVN awards.
After a seventeen-year partnership, Billy is now venturing out on his own, but not without gratitude for the relationship he’s had with DF. The company “allowed me to create my affiliate program, FabulousCash, as well as my website, FinishesTheJob.com,” Billy tells me in a recent interview.
“I loved working for DF. The producer is a great guy and still a great friend. It was just time to move on…for both of us. And we did so in a friendly, seamless transition. And I am proud of all the attention I got there as their director,” he adds.
Nevertheless, to grow professionally Billy had to face reality.
“I was a gun for hire; I didn’t own any of that content. And I just couldn’t do both–shoot for DF and run FabCash–so I made a big decision…the long money over the short.”
“About three years ago, my producer asked that I shoot on different locations. That effectively killed the time I had to focus on FabCash,” he says.
That meant a change in direction.
Our Niche
Before delving into his current product, Billy gives us some background on how he evolved professionally.
“I started with ManoJob in 2006. We immediately added TheDickSuckers and MrPOV, because that was the trend/business model then,” he says. But as we know, trends are unforeseeable and ten years in adult is a lifetime technology-wise. “If I could start over,” he remarks, “I would have created one site and updated it three times as much.”
I want to know if MrPOV, DickSuckers, and Mano are under the Fab Cash umbrella?
“They are, indeed,” he responds. “And we’ve created a fourth site–FinishesTheJob.com–that houses those three sites to make things easier for the end user.
“We call it that because that’s our niche. One of the most frequent e-mails I get from my members goes something like this: ‘Dear Billy, Are all the guys in Porn Valley gay? Why do they have to masturbate to finish? If I was with Madelyn Monroe, I sure wouldn’t need to jack off to cum!’
“And you know something?” Billy continues, “ninety-nine percent of the adult content produced in Porn Valley is just that–a guy finishing the job, so to speak. Not at my sites.”
A One-Man Operation
By the way, Billy Watson is hardly the outdated stereotype of the Porn Valley pornographer.
A Chicago native, he worked for a time in Arizona. A relocation to Texas “for a stockbroker gig” followed before moving to Northern California to attend graduate school. Next there was a brief return to Arizona “for more civilian work before getting into the Smut Biz in 2002,” he explains.
I visited with Billy a few years ago on a DogFart set. Considering he had an editor and make-up artist at the time, I’m wondering how have things changed since then.
“I am pretty much, at this point, a one-man operation,” Billy explains. “I have a coder/techie who’s part-time, and a business partner I answer to. I’m in the deep-end of the pool, so to speak, paddling…with full confidence that I’ll make it pay off.”
Billy’s business model is strictly online. He’s not into the DVD market and doesn’t see that in the cards he holds. “I’m planning to offer my product on the streaming services like AEBN and HotMovies. They’ll be packaged there to appear like DVD’s.”
Likewise, he is not into features. At least for now.
“Never say never, but I’m a run-and-gun gonzo guy. If I want to watch feature films, I’ll watch anything besides pornography. No disrespect to the fine folks who create features, but that ain’t my gig,” Billy declares with a smile.
Referencing a scene with Madelyn Monroe on that DF I visited, I want to know what makes the FinishesTheJob product unique?
“The experience I want my member to have,” he begins, is a personal one-on-one encounter that is everything short of sending the model to my member’s home to engage in one of the three sex acts [depicted on the sites].” Billy wants his audience to think of it this way. “Madelyn Monroe is jacking you off; Madelyn Monroe is giving you head; you’re lucky enough to bang Madelyn Monroe.
“That pretty much sums up my content. Now, whether or not I actually achieve that is purely subjective; however, one thing’s certain: our models finish what they’ve started…and objectively, that sets my sites apart from almost every single one [in the industry today].”
That basic spin on the traditional porn model is what makes Billy Watson’s FinishesTheJob.com a go-to website.
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We’ll let Riley Reid leave us with pure satisfaction . . .
